The House of Graff is synonymous with the most fabulous jewels in the world. The name symbolises rarity, beauty, excellence and, above all, the best quality, craftsmanship and diamonds. A diamond company extraordinaire, Graff produces polished diamonds from the rough sourced from mines around the world, making it one of the world's leading diamond companies. Tens of thousands of carats of rough diamonds are cut and polished by expert teams around the world. Each jewel is unique, from the perfectly cut diamond to the magnificent hand finished piece.
The Graff Jewellery Boutique is located in Bal Harbour Mall. The seasoned staff is knowleable about all aspected their jewels and watches and are prepared to assist you with your search for that speical piece.
Graff jewellery is exceptional; the quality, the style and the workmanship are the best in the world. Laurence Graff 'The King of Diamonds' has a passion for diamonds that began from an early age. His inherent feeling for diamonds goes beyond the stones themselves. "Diamonds excite me; diamonds are my life - I see inside the stone, look at the colour and cut and assess its natural beauty and value - I was born to be amongst diamonds".
Graff is involved in all stages from the sourcing of the rough to the cutting and polishing of the diamond, the initial vision and design of the piece through to the final exquisite Graff piece.For the precise operation of transforming the rough stone to an exquisitely cut and polished diamond, each stone has to be examined thoroughly before the skilled master cutter can release the diamond's full potential.
Years of training and exceptional levels of skill enable our master jewellers to create the extraordinarily fine settings that are such an integral part of Graff jewels.
Diamonds are nature's most perfect creation. Their structure, hardness, brilliance and beauty are unsurpassed. Formed millions of years ago, diamonds are rare as only a few survived the hazardous journey from the depths of the earth to the earth's surface. Before a diamond becomes a jewel, it will probably touch at least four continents and the lives of hundreds of people. The expertise of many skilled and experienced craftsmen is necessary for the complicated process of extracting and finishing a diamond.
Over the years Graff have handled the world's most fabulous and treasured gemstones. These diamonds range from centuries old stones rich in myth, magic and intrigue to the newly born and breathtaking gems, discovered, polished and brought to life by Graff.
May's birthstone is among the most revered and expensive of all gemstones. Emeralds exhibit the most beautiful, intense and radiant green. Sometimes top quality, fine emeralds are even more valuable than diamonds. Even for a skilled gem cutter, cutting emeralds presents a special challenge, firstly because of the high value of the raw crystals, and secondly because of the frequent inclusions. Indeed, they have developed a special cut just for this gem: the emerald cut. The clear design of this rectangular or square cut with its bevelled corners brings out the beauty of this valuable gemstone to the full, at the same time protecting it from mechanical strain.
July's birthstone is aptly named the 'King of Gems'. The wonderful intensity of a ruby symbolises love, passion and power. For thousands of years the ruby has been considered one of the most valuable gemstones. Rubies have a wonderful colour, excellent hardness and an overwhelming brilliance.
September's birthstone has been the pre-eminent blue gemstone for centuries. Blue is sapphire's main colour and the purer the blue, the greater the price the gemstone can command. Sapphires also come in many other colours including yellow, pink, orange and purple.
Created by a living creature, a pearl's ethereal beauty is there to behold from the very first moment. Pearls come in all shapes and forms, from the rarest white South Sea cultured pearls to the beautiful coloured hues of the Chinese freshwater variety. Graff selects only the finest, most beautiful pearls to be transformed into exquisite pieces of jewellery.
The Graff brand grew and the opening of the flagship store on New Bond Street signalled the beginning of a new era of exclusivity and global luxury brand expansion. Today Graff is a preeminent diamond jewellery brand with over 30 stores around the world including New York, Monte Carlo, Courchevel, Kiev, Beijing and Taipei; 2012 will see the opening of Hangzhou and Macau, furthering Graff’s expansion in Asia. Graff has corporate offices in London, New York, Geneva, Hong Kong and Tokyo.
Laurence Graff is the controlling shareholder in the South African Diamond Corporation (SAFDICO) a diamond wholesaler and manufacturer based in Johannesburg. Manufacturing operations in Johannesburg, Antwerp, New York and Botswana, cut and polish tens of thousands of Graff diamonds every year. These diamonds are then used to create Graff’s unique jewellery by the designers and master craftsmen based at the headquarters in London’s Mayfair. Botswana is home to The SAFDICO Diamond Technology Park, the central hub for the country’s burgeoning diamond cutting industry, employing 500 people and using state of the art technology and skill. Graff Diamonds Group is also a shareholder in Gem Diamonds, a publicly quoted company, mining for diamonds worldwide.
Laurence Graff has handled the most fabulous and treasured gemstones and diamonds in the world, including The Idol’s Eye, The Emperor Maximillian, The Porter Rhodes, The Windsor Diamonds, The Hope of Africa, The Begum Blue, The Paragon, The Star of America, The Golden Star, The Wittelsbach-Graff, The Lesotho Promise, The Delaire Sunrise, The Graff Constellation and The Graff Pink to name but a few. Graff remembers, “When I came across my first diamond I was struck, mesmerized. I felt that I could see right inside the stone and could tell you what it contained. It was an inherent feeling which turned into a lifetime passion. The hunt for diamonds goes on. We search on a daily basis for stones in the rough or polished. The best stones are rarer than anyone could ever imagine.”
Symbolising the brand and the values it stands for, Laurence Graff oversees the finding and production of the unique and exceptional diamonds he has always loved. Having set an unsurpassed standard of excellence and innovation in the industry, it has been said that he has handled more important quality gemstones than any other diamantaire. In 2007 Graff published ‘The Most Fabulous Jewels in the World’ – a definitive coffee table book chronicling Graff’s amazing journey and important jewels. All proceeds of this publication support the Nelson Mandela’s Children’s Fund.
A world leader within the diamond industry, Laurence Graff is equally devoted to philanthropic and humanitarian causes. In addition to supporting an array of charities through the Graff Diamonds Foundation, Graff established The FACET Foundation (For Africa’s Children Every Time) in 2008. FACET makes grants to charitable projects in sub-Saharan Africa within the fields of education and training, health, the relief of poverty and community development, focusing on charities which provide long-term, sustainable and comprehensive solutions for those in need, with a particular focus on children, youth, caregivers and communities. Since its inception, FACET has built two Graff Leadership Centres, one in Lesotho and one in Botswana. A third Centre is planned for the South African Winelands.
An avid collector of modern and contemporary art, Laurence Graff sits on the Executive Committees of the International Director’s Council of the Guggenheim Museum in New York, the International Council of the Tate Modern in London, the Berggruen Museum in Berlin and is an International Trustee and full board member of the Museum of Contemporary Art in Los Angeles and on the Board of Governors for the Tel Aviv Museum of Art. Graff says, ‘I am inspired by everything around me – art, buildings, people, natural elements, cultures, simple stones on a beach. Everything. But in the end it is when I have diamonds in my hand that shapes and designs come to mind. The diamond tells the story. I was born to be amongst diamonds.”
Laurence Graff acquired Delaire Graff Estate in 2003, and has since transformed it into an exceptional luxury destination located in the heart of South Africa’s Winelands. The Estate features an award-winning vineyard, two restaurants, lodges and a spa, all set in magnificent Stellenbosch Valley.
Laurence Graff resides in Gstaad, Switzerland.